RAFAËL
PEREIRA
I’m Rafaël Pereira, a marketer shaped by international experiences. From media to fashion to sport, I help brands stand out and scale with impact — the kind people remember.
SCROLL
Equal parts strategist, storyteller, and detail-obsessed marketer. From a brand’s tone of voice to the smallest pixel on a campaign banner, I care about what people feel.
Currently finishing my Master’s at emlyon, one of France’s top business schools, I've shaped my academic and professional path across three continents. These experiences gave me more than just stamps on a passport — they taught me how to connect with people, wherever they are.
Digital Marketing Analyst
CANAL+
2025 - 6 months - Paris, France
Launched and monitored digital campaigns in coordination with HAVAS agency
Optimized performance through audience data analysis and marketing KPIs
Managed multi-platform traffic acquisition budgets for sports accounts
Created performance reports for major competitions: Champions League, F1, César Awards...
Conducted competitive intelligence on digital campaigns from streaming platforms
Contributed to editorial strategy and content scheduling
Wrote engaging copy and designed creative assets (Photoshop, InDesign)
Partnerships & Brand Assistant
Peace and Sport
2024 - 6 months - Monaco
Developed and managed strategic partnerships (MasterCard, L’Équipe, Allianz) through benchmarking, offer development, and dynamic presentations
Executed the digital strategy for the #WhiteCard campaign (140M reach)
Created digital assets and contributed to brand guidelines
Organized events with international partners (UNESCO, Tour de France, Principality of Monaco): logistics, field presence, and communication follow-up
Junior Strategic Consultant
PVH Corp - Calvin Klein & Tommy Hilfiger
2023 - 4 months - Shanghai, China
Conducted in-depth analysis of PVH China’s I&D performance based on HR indicators and corporate culture
Benchmarked best I&D practices across the Asian market to assess brand positioning
Identified improvement areas and developed strategic recommendations aligned with global objectives
Presented the final report to the PVH Corp board
CRM & Marketing Assistant
Keller Williams
2022 - 6 months - Toronto, Canada
Managed and segmented a client and property database for targeted real estate campaigns
Conducted market and competitor monitoring (pricing, trends, digital tools) and built monthly reports for the management
Created social media content (posts & stories) for local agents
Emlyon business school - Grande École Program (Master in Management)
2021 - 2025
Lyon, France
#11 Business School in Europe (Financial Times 2024) #4 Master in Management in France (Financial Times 2024, QS 2025)
Specialization: Digital Marketing, Strategic Marketing, Media Management, Market Research, B2B Marketing
Thesis: The impact of social media on awareness and subscriber acquisition on streaming platforms.
East China Normal University
2023 — 2024
Shanghai, China
Semester-long undergraduate exchange
Key courses: Business Environment in Asia, Innovation and Entrepreneurship, Emerging Market Strategies, Corporate Finance
Stanislas Institut - Preparatory program for top business schools
2019 — 2021
Cannes, France
Selective two-year preparatory program for entry into France’s top business schools
Key courses: Economics, Mathematics, Philosophy, Literature, English, Italian
